Hotel OTA Commission & Direct ROI Calculator
See exactly how much revenue third-party aggregators (MakeMyTrip, Agoda, Booking.com) take from your property—and how much profit you reclaim by going direct.
What could more direct bookings mean?
Adjust the sliders to simulate shifting a percentage of your OTA revenue to direct website and WhatsApp channels. Watch how much commission you reclaim every year.
₹3,00,000 revenue × 65% OTA share × 25% shifted × 18% commission rate saved.
Lock In These Direct SavingsUnderstanding Your Property's Commission Bleed
When an independent hotel generates ₹3,00,000 to ₹10,00,000 in monthly room revenue, relying on OTAs for 65%+ of bookings results in ₹36,000 to ₹1,20,000+ paid in middleman commissions every single month. Over a year, this amounts to ₹4,30,000 to ₹14,00,000+ extracted directly from your bottom line.
18% – 25%
Deducted from gross booking revenue on every single completed stay.
25% – 50%
Realistic share of bookings that can be diverted to your website and WhatsApp.
₹1L – ₹5L+
Net operating profit retained in your business bank account.
4 Ways to Capture Direct Bookings Without Parity Penalties:
- Google Maps 3-Pack Rank: Rank your Google Business Profile so local travelers call you directly instead of launching an app.
- Google Hotel Free Booking Links: Claim free direct booking listing spots alongside OTA ads inside Google Search.
- Direct Value Perks: Offer early check-in, free high-speed Wi-Fi, or welcome drinks that OTAs cannot duplicate.
- Instant WhatsApp Concierge: Respond within 2 minutes with room photos and instant booking confirmation.
Frequently Asked Questions
Everything you need to know about OTA commission structures and direct booking ROI.
Get Your Free Direct Booking Audit
Ready to stop losing 20% on every booking? Request a customized audit of your property's OTA commission bleed and direct channels.
Let’s make room for more direct growth.
Share a few details about your property. Swapneel will personally evaluate your Google Maps ranking, website conversion journey, and OTA commission leak.